E-commerce Manager APAC (ex-China)
某知名企业
20K-25K
职位描述
<div data-v-5701e41f="">亚太地区（除中国外）电商经理 核心职责 1. 策略制定：基于亚太各市场消费习惯与平台格局，制定差异化的电商增长策略，推动新加坡、中国台湾、澳大利亚等亚太地区所有销售渠道的业绩增长：包括但不限于自有电商平台Shopify、第三方电商平台（如Shopee、Lazada、Amazon等） 2. 运营管理：统筹、监督并优化电商平台及市场店铺账户，包括产品上架、定价、促销活动和数字营销。 3. 监控销售、流量、客诉及退货数据，深入分析产品表现与客户行为，推动产品改进、库存优化与营销策略调整。 4. 数据与分析：运用数据分析监控运营表现，识别增长机会，并实施转化率优化举措。 5. 定期进行市场研究、竞品分析和消费者洞察收集，为战略制定提供依据并发现新机遇。 6. 为高级管理层准备区域预测、预算及绩效报告。 7. 监督全流程客户体验与满意度：跟进售前咨询、配送安装、售后维护等全环节客户反馈，建立服务标准，提升客***碑与复购率。 8. 管理库存、补货计划及产品上市。 9. 监控进货与销售表现，并在需要时采取纠正措施。 10. 定期进行市场趋势分析、竞对调研与销售预测，为业务决策提供数据支持。 11. 其他职责：完成直线经理指派的其他相关工作。 任职要求 1. 本科及以上学历，商业管理、零售管理、市场营等专业 2. 5年以上零售、电商或渠道管理经验，其中至少3年担任亚太区区域职位。 3. 拥有在以下一个或多个市场（东南亚、中国台湾、澳大利亚）管理电商及线下零售渠道的成功经验。 4. 数据驱动思维，精通电商分析工具及零售关键绩效指标。 5. 该岗位base上海，并将根据业务需要安排出差。 6. 优先家具行业有经验者。 Key Responsibilities: 1. Strategy Development: Develop differentiated e-commerce growth strategies based on consumer habits and platform landscapes across Asia-Pacific markets to drive revenue growth across all sales channels in the region, including Singapore, ***, and Australia. This encompasses our proprietary e-commerce platform (Shopify), third-party e-commerce platforms (such as Shopee, Lazada, and Amazon) 2. Operations Management: Coordinate, oversee, and optimize e-commerce platforms and marketplace store accounts, including product listing, pricing, promotional campaigns, and digital marketing. 3. Monitor sales, traffic, customer complaints, and return data; conduct in-depth analysis of product performance and customer behavior to drive product improvements, inventory optimization, and marketing strategy adjustments. 4. Data and Analytics: Utilize data analytics to monitor operational performance, identify growth opportunities, and implement conversion rate optimization initiatives. 5. Conduct regular market research, competitive analysis, and consumer insight gathering to inform strategic planning and identify new opportunities. 6. Prepare regional forecasts, budgets, and performance reports for senior management. 7. Oversee the entire customer experience and satisfaction cycle: track customer feedback across all stages—from pre-sales consultations to delivery, installation, and post-sales maintenance—establish service standards, and enhance customer reputation and repeat purchase rates. 8. Manage inventory, replenishment plans, and product launches. 9. Monitor purchasing and sales performance, and take corrective actions as needed. 10. Conduct regular market trend analysis, competitor research, and sales forecasting to provide data-driven support for business decisions. 11. Other Responsibilities: Complete other related tasks assigned by the direct manager. Qualifications: 1.Bachelor’s degree or higher in Business Administration, Retail Management, Marketing, or a related field. 2.Minimum of 5 years of experience in retail, e-commerce, or channel management, with at least 3 years in a regional role covering the Asia-Pacific (APAC) markets. 3.Proven track record of successfully managing both e-commerce and offline retail channels in one or more of the following markets-Southeast Asia, ***, Australia. 4.Strong data-driven mindset with proficiency in e-commerce analytics tools and retail Key Performance Indicators (KPIs). 5.This position is based in Shanghai, and business travel will be required as needed. 6. Preference will be given to candidates with experience in the furniture industry.</div><!----><div class="mt10" data-v-5701e41f=""><p class="fp" data-v-5701e41f=""><span class="label" data-v-5701e41f="">职能类别：</span><a href="https://jobs.51job.com/shanghai-jaq/kuajingdianshangyunying/" class="el tdn" data-v-5701e41f="">跨境电商运营</a></p><p class="fp" data-v-5701e41f=""><span class="label" data-v-5701e41f="">关键字：</span><a href="https://we.51job.com/pc/search?jobArea=020000&keyword=shopee&searchType=2&sortType=0&metro=" class="el tdn" data-v-5701e41f="">shopee</a><a href="https://we.51job.com/pc/search?jobArea=020000&keyword=%E6%95%B0%E6%8D%AE%E5%88%86%E6%9E%90&searchType=2&sortType=0&metro=" class="el tdn" data-v-5701e41f="">数据分析</a><a href="https://we.51job.com/pc/search?jobArea=020000&keyword=%E9%A2%84%E7%AE%97&searchType=2&sortType=0&metro=" class="el tdn" data-v-5701e41f="">预算</a><a href="https://we.51job.com/pc/search?jobArea=020000&keyword=%E8%BF%90%E8%90%A5%E7%AE%A1%E7%90%86&searchType=2&sortType=0&metro=" class="el tdn" data-v-5701e41f="">运营管理</a><a href="https://we.51job.com/pc/search?jobArea=020000&keyword=%E7%AB%9E%E5%93%81%E5%88%86%E6%9E%90&searchType=2&sortType=0&metro=" class="el tdn" data-v-5701e41f="">竞品分析</a><a href="https://we.51job.com/pc/search?jobArea=020000&keyword=%E9%94%80%E5%94%AE%E6%B8%A0%E9%81%93&searchType=2&sortType=0&metro=" class="el tdn" data-v-5701e41f="">销售渠道</a><a href="https://we.51job.com/pc/search?jobArea=020000&keyword=%E7%94%B5%E5%95%86%E5%B9%B3%E5%8F%B0&searchType=2&sortType=0&metro=" class="el tdn" data-v-5701e41f="">电商平台</a><a href="https://we.51job.com/pc/search?jobArea=020000&keyword=%E6%95%B0%E6%8D%AE%E6%94%AF%E6%8C%81&searchType=2&sortType=0&metro=" class="el tdn" data-v-5701e41f="">数据支持</a><a href="https://we.51job.com/pc/search?jobArea=020000&keyword=%E4%BA%A7%E5%93%81%E4%B8%8A%E6%9E%B6&searchType=2&sortType=0&metro=" class="el tdn" data-v-5701e41f="">产品上架</a><a href="https://we.51job.com/pc/search?jobArea=020000&keyword=%E5%AE%9A%E4%BB%B7&searchType=2&sortType=0&metro=" class="el tdn" data-v-5701e41f="">定价</a><a href="https://we.51job.com/pc/search?jobArea=020000&keyword=%E7%9B%91%E6%8E%A7&searchType=2&sortType=0&metro=" class="el tdn" data-v-5701e41f="">监控</a></p><!----></div><div class="clear" data-v-5701e41f=""></div>
任职要求
- 学历要求：本科
- 经验要求：5-7年经验
- 工作性质：全职